Finding My Yes Age

I’m Julie, the CEO and co-founder of Yes Age. This company is deeply personal to me, and I want to share the “why” behind it.

The idea came to me during a vulnerable time. In my mid-40s, I was noticing daily changes in my body. At the same time, I had lost my mother to cancer, my husband had lost his father, and another close family member was terminally ill. Aging was on my mind constantly.

And yet, alongside the sadness, I felt something surprising: a growing sense of confidence and joy. I was thriving in my career, proud of my kids, and more connected in my marriage than ever. My 40s were complicated, but also empowering.

Still, everywhere I looked—movies, ads, social media—the message was clear: aging was a problem to be fixed. The “anti-aging” industry insisted that wrinkles, gray hair, and laugh lines were flaws. But aging isn’t something to fight. It’s universal, inevitable, and in many ways, beautiful. With age comes wisdom, deeper friendships, confidence, and the evidence of a million smiles etched on our faces. 

But when I searched for skincare that shared this philosophy, I found only empty promises and “pro-aging” language that was really just anti-aging in disguise. The beauty industry is filled with untested ingredients, questionable claims, and wasteful packaging.

So, I created what I couldn’t find: a truly pro-aging skincare line rooted in honesty, nature, and sustainability. Yes Age is built on three pillars:

1. Positive Aging – We embrace aging rather than deny it. Our products are here to support you, no matter your skincare journey.
2. Trust Through Transparency – Every product is lab-tested for safety and purity, and our ingredient lists are simple and natural.
3. Sustainability – We use responsibly sourced botanicals and infinitely recyclable aluminum packaging to protect the planet.

Yes Age exists to care for skin while celebrating the wisdom, strength, and beauty that come with age. It’s not about turning back the clock—it’s about embracing every stage of life with confidence.

I hope you’ll join me in saying "Yes" caring for ourselves and the world around us.

— Julie