What Does “All-Natural” Really Mean in Skincare?

You see the words all-natural everywhere in beauty and skincare. But here’s the truth: the phrase isn’t defined or regulated. Any brand can put it on their packaging, and it often means different things to different companies.

So the real question is: what does all-natural mean to Yes Age, and more importantly, what does it mean for your skin?

What People Want When They Choose “All-Natural”

Most people who seek out natural skincare are really looking for products that check a few important boxes:

• Safe to use - no toxic or harsh chemicals.
• Sustainable - gentle on the planet as well as on the skin.
• Plant-based - ingredients derived from nature, not petroleum.

At Yes Age, we share those values. But we also know that “all-natural” can be more marketing spin than science. That’s why we hold ourselves to a higher standard.

Ingredient Choices That Put Skin Health First

As formulators, ingredient selection is everything. There are plenty of lab-made ingredients that give fun textures or foaming effects. And while we love a luxurious serum or high-tech makeup as much as anyone, we believe the foundation of your skincare routine should be about skin health, especially during the transitional years of perimenopause and menopause.

That’s why our cleansers, toners, and serums stick to the essentials: deeply hydrating, barrier-supportive, skin-nourishing ingredients that keep your skin strong and resilient.

Our Definition of “All-Natural”

When we say all-natural, here’s what we mean:

• Plant-based ingredients with history - botanicals that have been used for centuries across cultures, and that now also have modern safety and efficacy data.
• Naturally-derived functional ingredients - yes, some things like surfactants (for cleansers) or preservatives (to keep bacteria out of your toner) are essential. But we choose options that are plant-derived and rigorously tested for safety.
• Verified low-toxicity - every ingredient we use has an Environmental Working Group (EWG) rating of 2 or less. If you’re not familiar with EWG, it’s a nonprofit that evaluates ingredient safety in personal care. It’s a great resource for learning more.

This balance lets us create products that are safe, effective, and stable, without compromising on the all-natural promise.

The YesAge Difference: Science + Responsibility

All of our founders come from health-based fields: public health, regulatory compliance, and cosmetic science. We’ve combined that knowledge to create products that are:

• Rigorously safe
• Exceptionally hydrating and healing
• Sustainable and natural

For us, making skincare isn’t just business. It’s a responsibility: to our customers, to the planet, and to our own values. We take that responsibility seriously, so you can feel as good about using YesAge products as we do about making them.